The popular
electronic e-commerce Major Amazon will be offering its customers an unlimited
access to reading and listening for $9.99 per month, the service which would be
called Kindle Unlimited is expected to increase the growth rate of Amazon by
offering customers access to its more than 600,000 books and audio books Amazon
will be initially offering a 30 day free trial service for its customers and
the service would be available for Kindle, i OS and Android operating phones.
The company is
required to attract well-known publishers for this service to gain popularity and
also has to overcome peer pressure from start up firms. Amazon has included its
best sellers like the Harry Potter Series, the Lord of Rings and the Hunger
Game series to this soon to launch service. Amazon which has recorded low
profits in the past has been trying to launch new services and is hoping to
increase its sales by attracting customers to the new Kindle Unlimited, where
customers can easily access the required author or genre of books and start
reading.
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